Australian destination and regional travel partnership opportunities with TAN

DESTINATION PARTNERSHIPS

Put Your Business Beside the Places Your Customers Are Researching

Build visibility around Australian destinations, regions and travel experiences with Travel Australia Network.

RELEVANT TRAVEL EXPOSURE

Promote Your Business Where the Travel Decision Happens

Travellers usually begin with a place, region or experience in mind. TAN Destination Partnerships are designed to put relevant Australian tourism businesses alongside that research.

Rather than appearing in a generic directory, your business can be associated with the destinations and travel experiences that genuinely match what you offer.

That may mean a Jindabyne operator appearing around Snowy Mountains travel content, a Whitsundays business appearing around island and boating guides, or a food and wine operator appearing within a relevant regional experience section.

PARTNERSHIP OPPORTUNITIES

Flexible Rates for Australian Travel Businesses

Travel Australia Network has been helping travellers discover Australia since 1993.

Our partnership options are designed to give tourism businesses practical, relevant visibility across TAN destinations, regions and travel experiences.

PARTNERSHIP OPTIONS

Choose the Level of Destination Exposure You Need

REGIONAL

Regional Partner

Reach travellers researching a broader Australian tourism region.

from AU$99 / month

  • Regional travel exposure
  • Multiple relevant destinations
  • Enhanced business profile
  • Direct website links
  • Relevant guide visibility
  • Flexible campaign periods
Become a Regional Partner
EXPERIENCE

Experience Partner

Connect your business with travellers researching a specific type of Australian experience.

from AU$99 / month

  • Experience-led exposure
  • Relevant destination connections
  • Featured business presence
  • Direct website links
  • Suitable for specialist operators
Become an Experience Partner
CUSTOM

Custom Destination Campaign

Combine destination visibility, travel guides, permanent articles and display advertising into a tailored campaign.

Custom

  • Multi-destination exposure
  • Regional campaigns
  • Content publishing
  • Seasonal promotion
  • Display advertising
  • Flexible campaign design
Discuss a Custom Campaign

HOW IT COULD WORK

Relevant Partnerships, Not Random Advertising

Snowy Mountains

Ski hire, accommodation, transfers, restaurants and snow services can appear around relevant Snowy Mountains and Jindabyne content.

Whitsundays

Sailing, island accommodation, tours, charters and marine experiences can appear alongside relevant Whitsundays travel guides.

Margaret River

Wineries, accommodation, food experiences and tours can be connected with relevant regional and food-and-wine content.

EXPERIENCE PARTNERS

Be Found by the Type of Traveller You Serve

Destination partnerships can also connect businesses with travellers researching particular experiences rather than only individual towns.

Potential TAN experience areas

  • Beaches
  • Snow & Ski
  • Road Trips
  • Food & Wine
  • Family Holidays
  • Adventure
  • Islands
  • National Parks
  • Wildlife
  • Camping

FLEXIBLE CAMPAIGNS

Choose the Timeframe That Fits Your Business

Tourism demand changes throughout the year, so TAN partnership campaigns can be aligned with your operating season or promotional period.

Longer campaigns can receive reduced effective monthly rates as the TAN relaunch develops.

Suggested campaign periods

  • 1 month
  • 3 months
  • 6 months
  • 12 months

Seasonal and custom periods are also available.

SIMPLE PROCESS

How Destination Partnerships Work

A simple way to connect your business with the destinations, regions and travel experiences most relevant to your customers.

1

Tell Us Where You Operate

Let TAN know your location, service area and the travellers your business serves.

2

We Match Relevant Content

TAN identifies the most suitable destination, regional and experience areas for your business.

3

Choose Your Campaign

Select destination, regional, experience or custom partnership exposure based on your goals.

4

Start Building Visibility

Your business appears within the relevant TAN travel discovery environment with placement suited to your campaign.

CUSTOM DESTINATION CAMPAIGNS

Need More Than One Placement?

Tourism groups, accommodation operators, travel brands, attractions and regional organisations can combine destination visibility with permanent publishing and display advertising.

TAN can build a campaign around the destinations, regions and travel experiences most relevant to your audience.

Discuss a Custom Campaign

PARTNER WITH TAN

Put Your Business Where Travellers Are Planning Their Trip

Tell us where your tourism business operates and what you offer. TAN can help identify the most relevant destination and experience partnership opportunities.