Destination Relevance
Place your business within relevant destinations, regions and travel categories rather than unrelated advertising environments.
TAN TRAVEL PARTNERS
Help Travellers Discover Your Australian Tourism Business
Build visibility in the Australian destinations and travel experiences most relevant to your customers — and connect travellers directly with your own website.
A DIFFERENT APPROACH
Visibility Without Taking Over Your Booking
The Australian online travel industry has changed enormously since Travel Australia Network first began connecting travellers with tourism businesses in 1993.
Today, large booking platforms dominate many accommodation and travel transactions. TAN's role is different.
Our goal is to help travellers discover useful Australian tourism businesses while researching destinations and experiences, then connect them directly with those businesses.
TAN does not need to control the customer's booking or take a commission from the transaction.
WHY BECOME A TAN TRAVEL PARTNER?
Be Visible Where Your Destination Matters
TAN partnerships are designed around travel relevance rather than generic advertising.
Direct Website Traffic
Your TAN presence can connect travellers directly to your own website, enquiry system or booking channel.
No Booking Commission
TAN does not need to become the booking intermediary or take a percentage of your customer's transaction.
Established Travel Brand
Travel Australia Network has been helping people explore Australia online since 1993.
AUSTRALIAN TOURISM BUSINESSES
Built for Businesses Travellers Actually Need
TAN Travel Partnerships are designed for businesses and services that genuinely help people plan, experience and enjoy travel throughout Australia.
Placement is based on relevant destinations, regions and experiences, helping preserve TAN's travel-focused identity.
Suitable for
- Hotels, resorts and accommodation
- Holiday apartments and properties
- Tours and attractions
- Car and camper hire
- Ski and snow businesses
- Transport and airport transfers
- Food and wine experiences
- Adventure operators
- Cruises and charters
- Family attractions
- Tourism services
PARTNERSHIP OPTIONS
Choose the Level of Visibility That Suits Your Business
Start with a permanent business presence or increase exposure through enhanced destination and travel-category partnerships.
TAN Travel Business Profile
Establish a professional presence within relevant TAN travel categories and destinations.
From AU$79 / year
- Business name and description
- Business image or logo
- Direct website link
- Relevant travel category
- Destination or regional placement
- Responsive mobile presentation
Enhanced TAN Travel Partner
Increased visibility for businesses wanting a stronger presence around relevant destinations and travel experiences.
From AU$149 / year
- Enhanced business profile
- Priority relevant placement
- Featured imagery
- Direct website links
- Travel Partner identification
- Promotional message or offer
Destination Partnership
Build greater visibility around a specific Australian destination where your customers are researching their trip.
From AU$79 / month
- Destination-focused exposure
- Enhanced business positioning
- Relevant travel guide visibility
- Direct website connection
- Flexible campaign periods
Tourism Campaign
Build a tailored campaign combining destination exposure, publishing and selected advertising opportunities.
Custom
- Destination campaigns
- Travel guide features
- Permanent articles
- Display placements
- Seasonal promotions
- Multi-page exposure
SIMPLE PROCESS
How a TAN Travel Partnership Works
A straightforward way to build a relevant business presence within Travel Australia Network.
1
Tell Us About Your Business
Provide your business details, website, images and the destinations or travel services you operate in.
2
We Match Your Placement
TAN identifies the most relevant destinations, regions and travel categories for your business.
3
Choose Your Partnership
Select a business profile, enhanced Travel Partner option or a broader destination campaign.
4
Start Building Visibility
Your business becomes part of the relevant TAN travel discovery experience with placement suited to your partnership.
DIRECT CONNECTION
Send Travellers to Your Business
TAN's partnership model is designed to help travellers discover useful services during their trip planning process.
When they want to learn more, they can visit your own website, contact your business or use your preferred booking channel.
You retain your customer relationship.
TAN does not need to take
- A percentage of your accommodation booking
- A percentage of your tour booking
- A percentage of your hire transaction
- Control of your customer relationship
Your business. Your customer. Your booking.
TRANSPARENT PARTNERSHIPS
Commercial Placement Without Pretending It Isn't Advertising
Paid Travel Partner and promotional placements may be identified as sponsored, featured or partner content where appropriate.
TAN's aim is to maintain useful travel information while giving Australian tourism businesses genuine opportunities to reach relevant travellers.
THINKING BIGGER?
Build a Custom Australian Travel Campaign
Tourism organisations, accommodation groups, travel brands, attractions and regional operators can combine destination visibility, articles and advertising into a tailored TAN campaign.
Explore Custom PartnershipsPARTNER WITH TAN
Put Your Business in Front of Australian Travellers
Tell us about your tourism business and where you operate. We'll help identify the most relevant TAN partnership opportunities.
Our new online Travel Partner enquiry and payment workflow is being prepared as part of the TAN redevelopment.